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November's release brings LY Trends to new teams and categories, with a dedicated Kidswear catalog, the Commercial Score on shapes, color trends for bags and the Luxury segment for women in the US. Below you'll find what each update covers, where to find it and how it fits into your work.
Kidswear now has its own catalog on LY Trends, with over 3,200 trends covering babies, kids and teens. Kidswear teams can now brief, plan and buy from the same consumer data adult teams already use, read by age group and by gender.
How the catalog is organised
| Age group | Ages | Views | What you can track | Trends |
|---|---|---|---|---|
| Babies | 0 to 2 | Unisex | Colors, prints, fabrics | 110+ |
| Kids | 3 to 8 | Girls & boys | Colors, prints, fabrics, shapes | 1,600+ |
| Teens | 9 to 15 | Girls & boys | Colors, prints, fabrics, shapes | 1,500+ |
Across all ages worldwide, the catalog includes over 1,250 color trends, 770 fabric trends, 540 print trends and 600 shape trends.
Each age and gender group comes with curated Kidswear Themes and qualitative trends from our in-house fashion insights team, covering the inspirations and key aesthetics shaping that segment. Use the themes to set the creative direction of a brief, and the trend data to decide how much weight each idea gets.
Forecasts are available for Worldwide, the US, Europe, China and India. This first version focuses on these five markets.
Kidswear launches in beta, and we will keep adding depth and breadth based on feedback from the teams using it.
For now, access is free and switched on by request. If your team works on kids or teens ranges, let’s talk →
Who should look first:
Kidswear designers, briefing the next kids or teens range on what is gaining ground by age and gender. Kidswear merchandisers, deciding which colors and fabrics to weight before buying. Regional teams, checking how a kids or teens trend reads in their own market before the range is localised.
The Commercial Score has been live on colors, prints and fabrics since this summer, giving every trend a single number from 0 to 100 and a short recommendation to go with it. From this month it runs on shapes as well.
The score combines three signals you already use on the platform: how fast a trend is growing, how big it is compared with its peers (magnitude), and where it sits in its lifecycle (cluster). A trend that has recently been relevant among Trendsetters gets a bonus. The higher the score, the stronger the commercial opportunity.
Each score comes with a short recommendation, so you know what to do with the signal right away.
Shapes now carry the score alongside colors, prints and fabrics.
Shape is often the first call in a range plan, before color or print. Two shapes competing for one slot, such as Asymmetrical Skirts and Diagonal Ruffle Skirts, can now be compared on the same score, with a recommendation to support the call on which one to keep.
Who should look first:
Merchandisers and planners, weighting shapes across an assortment. Collection directors, deciding which silhouettes earn a place in the next line. Designers, getting a quick read on whether a silhouette is still building or already peaking.
Over 1,800 new color trends now cover women's and men's bags worldwide, so you can follow a bag's shape and color together. Women's bags account for over 1,700 of them and men's bags for over 110.
Each new trend pairs a color with a bag shape. Cotton Candy Flap Bags, for example, now has its own visibility history and 24-month forecast, just like any other trend on the platform.
Every color trend links back to the shape it belongs to. The Description button on the trend page explains what that shape includes, so you always know what sits behind the number. Flap Bags, for instance, covers classic flap bags, full flap bags and envelope clutches.
You can now build a bag palette from consumer demand, shape by shape. Use Compare to put two colorways of the same shape side by side, and see which one is gaining ground and when it is expected to peak.
Who should look first:
Leather goods and accessories designers, choosing next season's colorways for their core bag shapes. Leather goods merchandisers and buyers, deciding how much depth each color gets on a shape before buying.
The Luxury segment launched for women in Europe last month and is now live for women in the US. It shows which colors, prints, fabrics, details and iconic products are gaining ground among American consumers with a demonstrated interest in luxury.
The Luxury segment sits in the Insights by Segment feature, alongside Trendsetters and the sports segments. Select Women and the US to see it.
The segment shows how a trend performs with luxury consumers specifically, which a market average can hide. With Europe and the US both live, you can also check whether a trend that is building with European luxury consumers is gaining ground in the US yet, before you decide how to brief each region.
Who should look first:
US merchandising and regional teams at luxury brands, checking how a trend performs with US luxury consumers before the brief is locked.
As a reminder, our trend data (including growth predictions and share of visibility) has also been updated to reflect our latest trend forecasts.
For more details on key trends that have recently changed behaviour, please refer to your Client Strategy Manager.
Don’t hesitate to drop an email at [email protected]
We’re looking forward to hearing from you!